During lockdown, our team was split due to border restrictions. We wanted something to bring our team together as well as those within the community; to reach out to those desperate for a sense of connection and a dose of surf stoke. 


Mid 2020 — Ongoing
E-Commerce Build & Management

The Coastline Magazine is made up of a community of like-minded souls dedicated to enhancing your wave-riding and ocean-going pleasure. It is an inclusive, aquatic community designed to inspire, entertain, educate and elevate ocean lifestyles. 

This initiative aligned with my goals as a designer, going beyond our brand and sales incentives, to celebrate the wider surfing community. I developed the website and handle the content management systems, developing targeted content strategies.